What Starts Here
Changes the World
March 8–9, 2024
305 E. 5th St.
UT at SXSW
SXSW is a representation of what makes Austin unique. The city has long been a magnet for creative talent and innovation, and The University of Texas helps attract and develop the best people and ideas.
It’s in our DNA.
Join us for live music, expert panels, cool robots, fun swag and lots of Longhorn pride.
Friday
March 8, 2024
10:00 – 11:00 a.m.
Parade to Hook ‘Em House
No badge required
Join the acclaimed UT Austin marching band for a SXSW kickoff with a march from the Austin Convention Center to the Hook ’Em House at Antone’s Nightclub, followed by a special presentation and live music.
10:30 – 11:30 a.m.
International Women’s Day Celebration
Badge prioritized
The Kendra Scott Women’s Entrepreneurial Leadership Institute creates space and resources for creatives, leaders, and founders to become a community of empowered and equipped visionaries who embrace entrepreneurial leadership from a woman’s perspective. To celebrate International Women’s Day, Tiff’s Treats (founded by Moody College of Communication alumna Tiffany Taylor, B.S. ’01 and McCombs alumnus Leon Chen, B.B.A. ’01) will provide their signature warm cookies to guests, and our friends from Kendra Scott will surprise attendees with gifts.
Opportunity STARTS HERE
11:30 a.m. – 12:30 p.m.
Brain-Computer Interface: Bridging Technology and Healthcare
Longhorn Loft upstairs at Antone’s
Badge prioritized
1:00 – 3:00 p.m.
UT Student Music Showcase
Badge prioritized
Join us for a special performance from one of UT Austin’s buzziest young bands, West 22nd at 1:00 p.m. At 2:00 p.m., guests are welcome for a set by Luvella, who records for UT Austin’s student-run record label, UTalent Records.
The Future STARTS HERE
2:30 – 3:30 p.m.
AI-Enabled Robots: Possibilities, Challenges and Ethics
Longhorn Loft upstairs at Antone’s
Badge prioritized
Discovery STARTS HERE
4:00 – 5:00 p.m.
Boomtown: Austin’s Next Startup Surge in Life Sciences
Longhorn Loft upstairs at Antone’s
Badge prioritized
5:00 – 7:00 p.m.
VIP Reception Hosted by Texas Exes
Longhorn Loft upstairs at Antone’s
Confirmed VIPs only
7:00 – 9:00 p.m.
Ghostland Observatory
Badge prioritized
End the night with a performance from Austin’s legendary electro-dance rock pioneers Ghostland Observatory.
Saturday
March 9, 2024
Innovation STARTS HERE
10:00 – 11:00 a.m.
Sports Performance and Health Wellness – Engineering Success
Longhorn Loft upstairs at Antone’s
Badge prioritized
Creativity STARTS HERE
11:30 a.m. – 12:30 p.m.
Creator Economy – Digital Fame to Mainstream Success
Longhorn Loft upstairs at Antone’s
Badge prioritized
1:00 – 3:00 p.m.
Texas Longhorns Men’s Basketball vs. OU Watch Party
Badge prioritized
Watch the men’s basketball team go head-to-head with Big 12 rival OU Sooners in a highly anticipated matchup. Special programming happening at halftime!
5:30 p.m.
Texas Longhorns Women’s Basketball Watch Party
Badge prioritized
Join us as we cheer on the Longhorns at the Big 12 Conference Tournament. The full schedule for the tournament will be updated closer to the event date.
7:00 – 9:00 p.m.
Dayglow
Badge prioritized
End the night with a live performance by Dayglow, one of Austin’s biggest national exports.
March 8–9, 2024
SEE YOU THERE!
