UT at SXSW
Hook 'em House at Antone's

Friday & Saturday

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March 7–8, 2025

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Antone’s

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305 East 5th Street

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Austin, Texas

Hook 'Em mascot

UT at SXSW

SXSW is a representation of what makes Austin unique. The city has long been a magnet for creative talent and innovation, and The University of Texas helps attract and develop the best people and ideas.

It’s in our DNA.

Join us for live music, expert panels, cool robots, fun swag and lots of Longhorn pride.

Friday

March 7, 2025

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10:00 – 10:30 a.m.

Parade to Hook ‘Em House

Kicking SXSW off with Longhorn Spirt! The Longhorn Marching Band will perform at the Convention Center followed by a parade to Antone’s.

1 – 1:30 p.m.

Nicholas Challier

UT Student Music Showcase

Badge prioritized

Join us for a special performance by UT student Nicholas Challier, a UTalent Records artist on the Armadillo World Headquarters Stage.

Nicholas Challier, UT Student artist
background image collage to UT tower and band members with trumpets
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10:00 – 10:30 a.m.

Parade to Hook ‘Em House

1 – 1:30 p.m.

Nicholas Challier

UT Student Music Showcase

Badge prioritized

Join us for a special performance by UT student Nicholas Challier, a UTalent Records artist on the Armadillo World Headquarters Stage.

Nicholas Challier, UT Student artist
background image collage to Hook 'em mascot, UT band member, and panel talk and crowd

1:45 – 2:30 p.m.

3rd & Longhorn Podcast with Colt McCoy

Badge prioritized

Enjoy a special live recording of the 3rd & Longhorn podcast with hosts and Texas football legends Derrick Johnson, Fozzy Whitaker, Alex Okafor, Jeremy Hills, Rod Babers and Nick Shuley, founder of Clark Field Collective featuring special guest Colt McCoy.

Details

Panel Discussion

2:30 – 3:30 p.m.

Quantum Leaps: Universities & Startups Driving Quantum Innovation

Badge prioritized

Details

Discussion

3:30 – 4 p.m.

Armadillo World Headquarters

Badge prioritized

Artificial Illustration: A.I. and Technology in the World of Music Poster Art. Moderated by Armadillo World Headquarters’ Stephen Marshall.

Panel Discussion

4 – 4:30 p.m.

Texas: At the Heart of Tech’s Future

Badge prioritized

Details
background image collage to Hook 'em mascot, UT band member, and panel talk and crowd

1:45 – 2:30 p.m.

3rd & Longhorn Podcast with Colt McCoy

Badge prioritized

Details

Panel Discussion

2:30 – 3:30 p.m.

Quantum Leaps: Universities & Startups Driving Quantum Innovation

Badge prioritized

Details

Discussion

3:30 – 4 p.m.

Armadillo World Headquarters

Badge prioritized

Artificial Illustration: A.I. and Technology in the World of Music Poster Art. Moderated by Armadillo World Headquarters’ Stephen Marshall.

Panel Discussion

4 – 4:30 p.m.

Texas: At the Heart of Tech’s Future

Badge prioritized

Details
Photo of Mobley on stage in spotlight

Featured Live Music Performance

7:00 – 9:30 p.m.

Mobley

Badge prioritized

w/ opener DJ Cassandra
End the night with a high-energy performance from the Austin-based singer-songwriter and multi-instrumentalist Mobley on the Armadillo World Headquarters Stage.

Mobley
Photo of Mobley on stage in spotlight

Featured Live Music Performance

7:00 – 9:30 p.m.

Mobley

Badge prioritized

w/ opener DJ Cassandra
End the night with a high-energy performance from the Austin-based singer-songwriter and multi-instrumentalist Mobley on the Armadillo World Headquarters Stage.

Mobley

Saturday

March 8, 2025

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9:30 – 11:00 a.m.

International Women’s Day Breakfast

Badge prioritized

Celebrate with us! Hear from an impressive group of women leaders and influencers who are changing the world.

11 – 11:30 a.m.

Hello Longhorn Podcast

Badge prioritized

Hello Longhorn is a Texas Exes podcast hosted by Sara Light that introduces listeners to Longhorn entrepreneurs and business leaders. Enjoy a special live recording with the Longhorn CEO of The Honest Company Carla Vernón (McCombs School of Business, MBA ’98).

Details

Panel Discussion

11:30 a.m. – 12:30 p.m.

Energy & AI: The Power Couple

Badge prioritized

Details

12:30 – 2:30 p.m.

Creator Connect

Badge prioritized

Mix, mingle and meetup! Join a vibrant gathering of Texas’ most innovative content creators for an inspiring space of connection and creativity.

Details

Panel Discussion

2:30 – 3:30 p.m.

Hook ‘Em Horns 2.0: Tech-Powered Brand Building & Fan Engagement

Badge prioritized

Details
background image collage to Hook 'em hand, Bevo, and Smokey the canon
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9:30 – 11:00 a.m.

International Women’s Day Breakfast

Badge prioritized

Celebrate with us! Hear from an impressive group of women leaders and influencers who are changing the world.

11 – 11:30 a.m.

Hello Longhorn Podcast

Badge prioritized

Hello Longhorn is a Texas Exes podcast hosted by Sara Light that introduces listeners to Longhorn entrepreneurs and business leaders. Enjoy a special live recording with the Longhorn CEO of The Honest Company Carla Vernón (McCombs School of Business, MBA ’98).

Details

Panel Discussion

11:30 a.m. – 12:30 p.m.

Energy & AI: The Power Couple

Badge prioritized

Details

12:30 – 2:30 p.m.

Creator Connect

Badge prioritized

Mix, mingle and meetup! Join a vibrant gathering of Texas’ most innovative content creators for an inspiring space of connection and creativity.

Details

Panel Discussion

2:30 – 3:30 p.m.

Hook ‘Em Horns 2.0: Tech-Powered Brand Building & Fan Engagement

Badge prioritized

Details

3:30 – 4 p.m.

Brooke Michelle

UT Student Music Showcase

Badge prioritized

Join us for a special performance by UTalent Records artist Brooke Michelle on the Armadillo World Headquarters Stage.

Brooke Michelle, UT Student artist

4:30 – 5 p.m.

The Mariachi Paredes de Tejastitlán

UT Student Music Showcase

Badge prioritized

On The Armadillo World Headquarters Stage

Member of The Mariachi Paredes de Tejastitlán
Photo of Shakey Graves

Featured Live Music Performance

7:00 – 9:30 p.m.

Shakey Graves

Badge prioritized

w/ opener DJ Wyldflower
On The Armadillo World Headquarters Stage

Photo of Shakey Graves

Featured Live Music Performance

7:00 – 9:30 p.m.

Shakey Graves

Badge prioritized

w/ opener DJ Wyldflower
On The Armadillo World Headquarters Stage

Special Thanks to Our Partners

Armadillo World Headquarters, Raising Cane’s, 47 brand

March 7–8, 2025

See You There