UT at SXSW
Hook 'em House at Antone's

Friday & Saturday

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March 7–8, 2025

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Antone’s

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305 East 5th Street

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Austin, Texas

Hook 'Em mascot

UT at SXSW

SXSW is a representation of what makes Austin unique. The city has long been a magnet for creative talent and innovation, and The University of Texas helps attract and develop the best people and ideas.

It’s in our DNA.

Join us for live music, expert panels, cool robots, fun swag and lots of Longhorn pride.

Friday

March 7, 2025

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10:00 – 10:30 a.m.

Parade to Hook ‘Em House

Kicking SXSW off with Longhorn Spirt! The Longhorn Marching Band will preform at the Convention Center followed by a parade to Antone’s.

1 – 1:30 p.m.

Nicholas Challier

UT Student Music Showcase

Badge prioritized

On the Armadillo World Headquarters Stage

Nicholas Challier, UT Student artist
background image collage to UT tower and band members with trumpets
decorative background of smoke or clouds

10:00 – 10:30 a.m.

Parade to Hook ‘Em House

1 – 1:30 p.m.

Nicholas Challier

UT Student Music Showcase

Badge prioritized

On the Armadillo World Headquarters Stage

Nicholas Challier, UT Student artist
background image collage to Hook 'em mascot, UT band member, and panel talk and crowd

1:45 – 2:30 p.m.

3rd & Longhorn Podcast

A favorite of Longhorn Nation, the 3rd & Longhorn team will be at Hook em House, with some VERY SPECIAL guests all Longhorns will know!

Details

Panel Discussion

2:30 – 3:30 p.m.

Quantum Leaps: Universities & Startups Driving Quantum Innovation

Discussion

3:30 – 4 p.m.

Armadillo World Headquarters

Panel Discussion

4 – 4:30 p.m.

Texas: At the Heart of Tech’s Future

Badge prioritized

background image collage to Hook 'em mascot, UT band member, and panel talk and crowd

1:45 – 2:30 p.m.

3rd & Longhorn

Details

Panel Discussion

2:30 – 3:30 p.m.

Quantum Leaps: Universities & Startups Driving Quantum Innovation

Discussion

3:30 – 4 p.m.

Armadillo World Headquarters

Panel Discussion

4 – 4:30 p.m.

Texas: At the Heart of Tech’s Future

Badge prioritized

Photo of Mobley on stage in spotlight

Featured Live Music Performance

7:00 – 9:30 p.m.

Mobley

Badge prioritized

w/ opener
On The Armadillo World Headquarters Stage

Mobley
Photo of Mobley on stage in spotlight

Featured Live Music Performance

7:00 – 9:30 p.m.

Mobley

Badge prioritized

w/ opener
On The Armadillo World Headquarters Stage

Mobley

Saturday

March 8, 2025

decorative background of smoke or clouds

9:30 – 11:00 a.m.

International Women’s Day Breakfast

Celebrate with us! Hear from an impressive group of women leaders and influencers who are changing the world.

11 – 11:30 a.m.

Hello Longhorn Podcast

Brought to you by the Texas Exes, Hello Longhorn will interview a very special guest. Stay tuned!

Details

Panel Discussion

11:30 a.m. – 12:30 p.m.

Energy & AI: The Power Couple

Badge prioritized

12:30 – 2:30 p.m.

Creator Connect

Celebrating Women Creators & Influencers

Panel Discussion

2:30 – 3:30 p.m.

Hook ‘Em Horns 2.0: Tech-Powered Brand Building & Fan Engagement

Badge prioritized

background image collage to Hook 'em hand, Bevo, and Smokey the canon
decorative background of smoke or clouds

9:30 – 11:00 a.m.

International Women’s Day Breakfast

Celebrate with us! Hear from an impressive group of women leaders and influencers who are changing the world.

11 – 11:30 a.m.

Hello Longhorn Podcast

Brought to you by the Texas Exes, Hello Longhorn will interview a very special guest. Stay tuned!

Details

Panel Discussion

11:30 a.m. – 12:30 p.m.

Energy & AI: The Power Couple

Badge prioritized

12:30 – 2:30 p.m.

Creator Connect

Celebrating Women Creators & Influencers

Panel Discussion

2:30 – 3:30 p.m.

Hook ‘Em Horns 2.0: Tech-Powered Brand Building & Fan Engagement

Badge prioritized

3:30 – 4 p.m.

Brooke Michelle

UT Student Music Showcase

Badge prioritized

On The Armadillo World Headquarters Stage

Brooke Michelle, UT Student artist

4:30 – 5 p.m.

The Mariachi Paredes de Tejastitlán

UT Student Music Showcase

Badge prioritized

On The Armadillo World Headquarters Stage

Member of The Mariachi Paredes de Tejastitlán
decorative background of smoke or clouds

Featured Live Music Performance

7:00 – 9:30 p.m.

Special Guest! Stayed tuned…

Badge prioritized

w/ opener DJ Wyldflower
On The Armadillo World Headquarters Stage

Special Thanks to Our Partners

Armadillo World Headquarters, Raising Canes, 47 brand

March 7–8, 2025

See You There