Creator Economy – Digital Fame to Mainstream Success

Saturday, March 9, 2024
11:30 a.m. – 12:30 p.m.

Digital superstars—creators with millions of followers across social platforms—once occupied their own lane of pop culture. As audiences evolve and young consumers favor social channels over traditional media, these creators have leveraged their engaged followers to create lucrative and diverse careers. Long past the days of just posting popular videos and photos, digital creators are now on magazine covers, launching companies, and serving as ambassadors to world-famous brands. This discussion will bring together talent and executives to talk about building a career online and translating digital fame into mainstream success while navigating burgeoning adulthood and the mental health pitfalls of the internet.

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