All events are SXSW badge prioritized.
Friday, March 7
10 – 10:30 a.m.
Parade to Hook ’Em House
Begins at the Austin Convention Center
1 – 1:30 p.m.
Nicholas Challier
UT Student Music Showcase
On The Armadillo World Headquarters Stage
1:45 – 2:30 p.m.
3rd & Longhorn
Podcast
2:30 – 3:30 p.m.
Quantum Leaps: Universities and Startups Driving Quantum Innovation
Panel Discussion
3:30 – 4 p.m.
Armadillo World Headquarters
Discussion
4 – 4:30 p.m.
Texas: At the Heart of Tech’s Future
Panel Discussion
7 – 9:30 p.m.
Mobley
w/ opener DJ Cassandra
On The Armadillo World Headquarters Stage
Saturday, March 8
9:30 – 11:00 a.m.
International Women’s Day Breakfast
11 – 11:30 a.m.
Hello Longhorn
Podcast
11:30 a.m. – 12:30 p.m.
Energy & AI: The Power Couple
Panel Discussion
12:30 – 2:30 p.m.
Creator Connect
Celebrating Women Creators & Influencers
2:30 – 3:30 p.m.
Hook ‘Em Horns 2.0: Tech-Powered Brand Building & Fan Engagement
Panel Discussion
3:30 – 4 p.m.
Brooke Michelle
UT Student Music Showcase
On The Armadillo World Headquarters Stage
4:30 – 5 p.m.
The Mariachi Paredes de Tejastitlán
UT Student Music Showcase
On The Armadillo World Headquarters Stage
7 – 9:30 p.m.
Shakey Graves
w/ opener DJ Wyldflower
On The Armadillo World Headquarters Stage